Advisory and academic expert in China-Africa strategic, investment and legal affairs . She is a doctoral researcher and course convener at the University of Cape Town (UCT) specializing in Chinese Law and African Investments. She holds and LLM in Chinese Business Law and has training in Chinese business and economics.
She established the Brand South Africa office in China in  with the core mandate of profiling and positioning South Africa as an investment destination. As a China Chief Representative she facilitated strategic partnerships between Chinese business and African projects. She developed key stakeholders network with Chinese investors, government agencies and media in China. As the CEO of China Africa Law Desk.
She provides research and advisory services in Chinese business and law offering practical assistance to assist enterprises navigate the China business environment. Lefifi believes that to be successful in China requires more than just a great product. It requires a bespoke strategy developed for China, a thorough understanding of the market and regulations, the right contacts and commitment to doing business the Chinese way. Lefifi provides thought leadership and strategic advice to African companies ,governments, universities and international think tank on strategic risks and opportunities in China.
CEO & China Strategic Advisor: China - Africa Law Desk
Doctoral Researcher: University of Cape Town
Country: South Africa